Say what's true
If something is coming soon, we say coming soon. If it isn't done, we don't put it on the pricing page.
About Us
Building the programmable internet.
Links are one of the oldest pieces of the web and one of the least programmable. Our first product, link routing, is where we're starting to change that.
Our story
Why we built Divertly.
We spent a lot of long hours surveying the tech landscape, looking for somewhere we could plug in our specific brand of innovation and developer-focus, identifying programmable links as a great starting point to build from.
We built Divertly with one larger goal in mind: to build flexible, programmable pieces of infrastructure for today's internet of agents and engineers.
The team
Who's behind it.
Pete Fraedrich
Co-Founder & CEOOver a decade of experience in software development, cloud computing, and technical leadership across fintech, hospitality, telecom, and e-commerce. Tech blogger, writer, musician, and dad of three hilarious kids. Has strong opinions on Kubernetes, AI, and the Washington Capitals if you're brave enough to ask.
Ben Knear
Co-FounderBen has spent 18+ years bringing products to life, from first prototype to scale, with an obsession for quality engineering and interfaces people actually enjoy using. He has a powerful spidey-sense for bad engineering approaches and is relentless about making things better. Off the clock, he’s fixing things around the house, reading, watching sports, or having fun with his wife and three young kids.
How we work
What we care about.
Show the call
The best documentation for an infrastructure product is a request you can paste into a terminal.
Boring on purpose
Links should keep working. We prefer stable, well-understood solutions to the framework of the week.
Get in touch
Say hello. 👋
Questions, feedback, or something that should work and doesn't? Reach us through support. We read everything.